What's in it for me?
Good question. Well, for starters, this email service will permit you to strenthen and recall your customer/patron email contact database at your convenience.
Moreover, the opt-in process encourages these email contacts to further initiate requests for more information from you.
Subsequent communications will be transmitted to receptive clients, members or friends... Not to mention the postage savings
you will see once you start using this e-mail service to broadcast your product or service specials instead of producing flyers and letter mailouts!
Email marketing is a cost effective solution to provide your patrons with your latest news and product information.
"...91% of Internet users between the ages of 18 and 64 send or read e-mail, and an even higher number of
users ages 65 or older do the same. *http://emaillabs.com/resources_statistics.html"
"...Email volume in the United States is projected to nearly double from 1.5 trillion in 2003, to 2.7 trillion in 2007...*http://emaillabs.com/resources_statistics.html"
These statistics are hard to ignore, sending emails is becoming the de facto means to consistently communicate with your
contacts, don't let your competition talk to your customers first!
Email Marketing Goals
Although everyone's goal may be different, using the MyContactBase email marketing service can help you
achieve the following goals:
- Solidify contact with your subscribers
- Maintain a high awareness with customers and patrons
- Build strong customer relationships
- Increase e-commerce sales
- Increase company brand awareness
- Effective intra-company communications
Remember your website should be a marketing tool. The My Contact Base email engine is an extension of that marketing tool.
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